Constantly cycling in fresh merchandise is critical as the Web makes it harder for stores to compete on price. After all, why drive to a store that offers "everyday low prices" when you can find the same products cheaper online? Surprises also create suspense and encourage repeat visits.
Yeah, you buy the essentials using something like Amazon Prime and then you go to the retail store to buy something interesting. I remember going to Costco and seeing them stock things like German chocolate or funny biscuits from Europe. I would be much more willing to buy something like this on a whim to see how they taste. As long as the price is reasonable then I would try it just to try it.
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