Monday, June 20, 2011

Domain Names to Change: You can have GameofThrones.kicksass.hbo now?

Now this seems to be a sea change in the way domain names are doled out going forward.

Experts say corporations should be among the first to register, resulting in domain names ending in brands like .toyota, .apple or .coke.

The move is seen as a big opportunity for brands to gain more control over their online presence and send visitors more directly to parts of their sites -- and a danger for those who fail to take advantage.
Japanese electronics giant Canon, for instance, has already said it plans to apply for rights to use domain names ending with .canon.

I guess this makes quite a bit of sense and will prevent Internet hangers on now. So gone will be the sites that use something like aple.com or other mispellings. Hopefully it will break the back of cyber-squatting and people making large sums of money because they registered sales.com way back in the day.

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