Friday, November 16, 2007

Starbucks on the Ropes

I guess this is a big sign that consumers are tightening their belts.
The company blamed weak consumer spending and high input costs in the
form of milk. Yup, it literally cried over spilled milk.

I'm pretty sure that milk is the least of their worries. It does seem strange that they are blaming an item that takes up such a small part of every Venti Latte for their woes for two quarters in a row.

I think it is just a case of consumers not buying $4.00 Lattes and instead trying to make payments on their jumbo, balloon payment, 3 points over prime etc. etc. adjustable rate mortgage on a house they can't sell that keeps dropping in value month after month. The first thing people will cut back on is their daily Mocha Frap to save a few bucks. I guess consumers are just drinking more freeze dried Folgers Crystals now.

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