Cisco Sues Apple over IPhone

Hmm it seems that Cisco had the IPhone name already trademarked and were in negotiations that Apple had backed out of.

Cisco said Apple had approached the
company a number of times over the past few years about a licensing agreement to use the name, and that the talks heated up in the past few weeks.

However, Cisco said communication between the companies ceased Monday, and even while Jobs was holding court at the Macworld Conference and Expo, Apple
lawyers had not signed and returned the final contract.

I wonder if this lawsuit will get as heated as the ones that went after Microsoft a while back? War of the Tech Titans is just the kind of thing that the business media eats up.