Virgin Mobile has introduced "Txt2Clothe," allowing anyone to donate
clothing to homeless teens via his or her cell phone, regardless of carrier.
Specifically, anyone who texts the word "KARMA" to mobile number 68405 will
trigger Virgin Mobile to have one piece of clothing given to a homeless teen.
American Eagle Outfitters is the first apparel company to step up and partner
with Virgin Mobile by making a specific contribution of clothing to this
program.
You notice Abercrombie & Fitch isn't following suit on this program. Maybe they think that their clothes don't belong on homeless teens but only on affluent ones. Perhaps they think it will "cheapen the brand" or something like that. Kind of like how Tommy Hilfiger was thought to have said that his clothes aren't for black people. Or it was just the case of noone asking ANF if they wanted to get in on this pretty easy to do tax writeoff.
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