Motorola, Inc. (NYSE: MOT - News) today announced the MOTOFONE, a new handset poised to redefine the market by making high design and smart technology truly affordable. The MOTOFONE combines Motorola's award-winning design sensibility with smart features and easy functionality. Motorola's thinnest phone yet at approximately 9mm thin, MOTOFONE borrows key elements from Motorola's iconic portfolio and gives them a new twist. Flat keypad, colors, innovative materials and finish processes combine to make a device that's beautiful and affordable for everyone around the world.
They are making a cool phone for the emerging market which seems dominated by clunky, crappy looking phones that sacrifice looks for cheap materials. Here is a picture from this site of the new phone and some info on it. It looks pretty cool to me and not like some of the plastic crap the low end market has to endure. I have seen some of the lower end Samsungs and Nokias and they look pretty cheap and seem like they would be easily broken. This thing has some decent style points to it and should be a pretty decent seller I should think. I wonder what the margin is on each of these?
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