Monday, August 07, 2006

Google and MySpace Partner Up

Seems like a good fit between the two companies. I wonder if $900 million is a good price just to capture the Ad Content of MySpace? I guess so judging from the article:

After months of speculation on which company might win the MySpace search business, considered by analysts to be the biggest advertising prize in the online market, an agreement was hammered out six hours before it was announced, the companies said.

With barely enough time to figure out what else they could do together, executives said they planned to discuss expanding the partnership in areas such as potential content licensing or video search and advertising.

Initially, Google-branded search bars will appear on all pages of MySpace, along with more than a dozen other Fox Interactive Web properties, including its IGN.com for video gamers and RottenTomatoes.com for video lovers, they said.

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