Well good news is they sold out all of the 5S inventory in a few days which sounds pretty good. However that 9.5 million iPhones sold might contain quite a few 5Cs shipped to retailers and not necessarily sold.
At least two analysts have estimated that part of the big beat came
from units of the iPhone 5C that have been shipped to other retailers –
but not necessarily sold through to customers. Gene Munster of Piper
Jaffray wrote on Monday that he believes about 3.5 million units of the
iPhone 5C represent a “sell-in” to other retailers. Apple recognizes a
sale when a customer buys a product through its own store and Web site,
as well as when it ships a product to a retail partner. Munster noted
that all versions of the iPhone 5C remain available on Apple’s Web site
to ship within 24 hours of order.
“We believe this implies that the company has near-full channel
inventory of the 5C,” he wrote. “Based on the 11 million total iPhones
available in channel inventory as of the June quarter, we believe this
implies that 5C could be 3-4 million units.”
It is not like they didn't sell a single one of those 5Cs that were "sold-in" to their retail partners though. However the 5C seems widely available and seems like it is just a 4S with a colorful plastic shell. It would be a good idea to figure out how many of those 3-4 million units of 5Cs are actually in the hands of the public if you are making an investing decision on Apple.
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