Wednesday, July 14, 2010

"White Flight" From MySpace?

At least this article seems to think so.

Subsequent statistical analyses of the characteristics of users of online social networks by researchers, marketers and bloggers, she notes in her latest work, backed up her claims that white and asian teens who belonged to higher socieconomic strata (and who aspired to college, with which Facebook at the time was associated) were attracted to Facebook, while latino, black and working-class teens tended to opt for MySpace.

This seems like an interesting parallel to draw:

Boyd argues that MySpace's inability to deal with spammers added to the feeling of urban blight that overtook the site, leaving derelict profiles "covered in spam, a form of digital graffiti... As MySpace failed to address these issues, spammers took over like street gangs."

Subsequent media coverage of the "death of MySpace" was a direct result of this flight, says Boyd. For example, she cites a 2009 New York Times article that was entitled "Do You Know Anyone Still on MySpace?" despite the fact that at the time Facebook and MySpace has roughly equal numbers of users.

The problem too was that the corporations and the celebrities jumped onto Facebook almost en mass. In other words the so-called cool kids with the flashy cars and the big bank accounts were on Facebook. I guess MySpace was the inner city public high school with its gang problems, its giant crappy advertisements, and graffiti everywhere. I remember that most of the MySpace sites you went to had floating crap everywhere and just looked thrown together and haphazard.

While Facebook was college with its privacy, its white suburban sameness, and its games with cute little avatars. In fact Facebook started as a place for college students to meet and only opened to the public in the last few years. In other words it was a place to graduate to after MySpace.

So if you take the college analogy a little further most inner city kids and poor whites don't (or can't due to circumstances) aspire to college so they may not have made the jump from MySpace High to the University of Facebook. What incentive is there to go to a place populated with white and Asian college kids when you aren't a white or Asian college kid?

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