Activision Ups Outlook

I guess Guitar Hero is currently winning the battle of the Band-type games.

Activision previously said its "Guitar Hero 3" video game that came
out in late October racked up more than $115 million in sales in its first
week on the market -- equivalent to more than a third of the company's
fiscal second quarter revenue.

They upped their forecast from 51 to 66 cents a share which is quite a move upwards. I guess the idea of dropping $100 on a game and a Guitar is really paying off for them in terms of margin expansion and on the amount of revenue per unit sold. I'm sure the Best Buy deal of Xbox360 plus Guitar Hero 3 was a gold mine as well.